adrian headshot
11 May 2023

Adrian Wilmore joins GardX Group as their new Group Director – UK

This appointment follows the launch of the GardX ‘Ignite’ strategy, that is designed to accelerate growth for their Dealers and OEMs.

Dylan Haskell, Group Chief Revenue Officer, GardX said, 

“We are delighted to have Adrian onboard to support and steer our UK operations. Through our Ignite strategy, we are committed to setting new global benchmarks when it comes to Client Development and Account Management, which we believe Adrian will play a vital role”.

Wilmore, bringing over 25 years of sales and account management experience. Before joining GardX, Adrian was Sales Director for automotive retail software solution enquiryMAX where he delivered year-on-year double-digit sales growth leading to enquiryMAX being acquired by Keyloop. Following the acquisition of enquiryMAX, Adrian assisted with the expansion of the Keyloop product portfolio in both the UK and oversea markets. Adrian is a highly experienced leader, having previously held senior roles at Palmer and Harvey. Adrian lives in Durham with his wife, has two children, and enjoys fishing and supporting his childhood home football team.

Adrian Wilmore, GardX said, 

“I am delighted to have joined GardX. Having worked alongside them for years, I’ve always admired their continued growth, reputation, scale and innovative approach. The GardX product portfolio and proposition is extensive and in a challenging market, I believe providing an integrated solution can add significant value to Dealers and OEMs which is exciting to be part of”.

GardX aims to become the global number one provider of vehicle Value-Added-Products, enabled by world-class technology solutions. This vision underpins GardX’s goal to become a truly digital-first business that harnesses technology and data to support their clients throughout the entire customer journey.

“Our clients remain at the heart of our company, which is echoed in the GardX core promise ‘a guarantee that every part of our business exists to drive more growth for yours’. With that in mind, we are taking a systematic approach to transforming the business and our overall value proposition. The UK remains a core market for the group and with Adrian’s experience we believe we can further enhance the levels of support to our existing, and new, clients. Furthermore, with Adrian’s strong technology background, we feel he will support our vision of becoming a truly digital-first business” continued Haskell.

About GardX Group

Established in 2003, GardX Group are the world’s only integrated partner for vehicle protectioninsurance products, and digital solutions. GardX operate across these three business sectors and are present in 46 global markets. GardX global headquarters in Portsmouth, UK manages its European operations, whilst having a dedicated office in Dubai, UAE to manage Middle East / Africa / India.

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