GardX Group launches today as automotive retail undergoes dramatic change.
Renowned global vehicle protection brand GardX Protection has consolidated its businesses and today relaunches as GardX Group with new brand and group websites, a digital-first strategy, and ambitions to become the world’s leading value-added products (VAP) provider in response to the changing automotive retail landscape.
With 20th anniversary celebrations on the horizon in 2023, the group has focused on its three core pillars – vehicle protection, insurance products and digital solutions, creating GardX Protect, GardX Assure and GardX Engage under the GardX Group banner. By building this uniquely integrated offering for clients, GardX aims to leverage its trusted international reputation, whilst shaping its business to ensure partner dealers and OEMs continue to thrive in an increasingly dynamic and rapidly evolving industry.
GardX Group CEO Billy Coutin said:
The group’s transformation includes a move to a new, larger office complex, an expansion of its 92-strong workforce by more than 20%, and the introduction of new data and technology solutions, as well as the launch of its new online presence.
This is the company’s first significant re-brand in more than a decade affirming its positioning as a global growth partner for dealerships and OEMs across the automotive and motorcycle sectors. By integrating its business, GardX will ensure its partner dealers and OEMs continue to thrive in an increasingly dynamic and rapidly evolving environment.